Wondel.ai Agent Skills — Business, Marketing, UX & Coding Frameworks from Bestselling Books

65 agent skills for Claude, Claude Code, Claude Cowork, Codex, Cursor, OpenClaw, Hermes Agent and other agentskills.io-compatible agents — also packaged as spec-conformant Agent Plugins: 51 expert frameworks from bestselling books and industry style guides, plus 14 metaskills — guided journeys that orchestrate them step by step to create, improve, or grow a business, website, or app, and to improve code quality, remove technical debt, design code architecture, optimize a conversion flow, or optimize an existing codebase. Each metaskill asks you the decision questions phase by phase and keeps its state in your project's docs/ folder, so a journey survives across sessions. Browse all skills at skills.wondel.ai.

Installation

Via Claude Code Plugin Marketplace

# Add the marketplace
/plugin marketplace add wondelai/skills

# Install plugin collections
/plugin install product-strategy@wondelai-skills      # Jobs to Be Done, Negotiation, Mom Test
/plugin install ux-design@wondelai-skills             # Refactoring UI, iOS HIG, UX Heuristics, Hooked, Improve Retention, Web Typography, Top Design, Design of Everyday Things, Lean UX, Microinteractions, Steve Jobs Design Review
/plugin install marketing-cro@wondelai-skills         # CRO Methodology, StoryBrand, Scorecard Marketing, Contagious, 1-Page Marketing
/plugin install sales-influence@wondelai-skills       # Influence Psychology, Predictable Revenue, Made to Stick, $100M Offers
/plugin install product-innovation@wondelai-skills    # Lean Startup, Design Sprint, Design of Everyday Things, Inspired, Continuous Discovery, 37signals Way
/plugin install strategy-growth@wondelai-skills       # Crossing the Chasm, Blue Ocean Strategy, Traction/EOS, Obviously Awesome
/plugin install team-motivation@wondelai-skills       # Drive (Autonomy, Mastery, Purpose)
/plugin install code-craftsmanship@wondelai-skills    # Clean Code, Refactoring Patterns, Software Design Philosophy, Pragmatic Programmer, DDD, Working with Legacy Code, Google Docs Style
/plugin install systems-architecture@wondelai-skills  # DDIA, System Design, Clean Architecture, Release It!, High Performance Browser Networking
/plugin install metaskills@wondelai-skills            # 14 guided journeys: create/improve/grow a business, website, or app + code quality, tech debt, architecture, conversion, optimization

Via skills.sh

Install via skills.sh:

# Install all skills
npx skills add wondelai/skills --all --global

# Or install individual skills
npx skills add wondelai/skills/jobs-to-be-done --global
npx skills add wondelai/skills/cro-methodology --global
npx skills add wondelai/skills/refactoring-ui --global
npx skills add wondelai/skills/ios-hig-design --global
npx skills add wondelai/skills/scorecard-marketing --global
npx skills add wondelai/skills/storybrand-messaging --global
npx skills add wondelai/skills/hooked-ux --global
npx skills add wondelai/skills/improve-retention --global
npx skills add wondelai/skills/ux-heuristics --global
npx skills add wondelai/skills/web-typography --global
npx skills add wondelai/skills/top-design --global
npx skills add wondelai/skills/negotiation --global
npx skills add wondelai/skills/influence-psychology --global
npx skills add wondelai/skills/lean-startup --global
npx skills add wondelai/skills/design-sprint --global
npx skills add wondelai/skills/crossing-the-chasm --global
npx skills add wondelai/skills/blue-ocean-strategy --global
npx skills add wondelai/skills/traction-eos --global
npx skills add wondelai/skills/design-everyday-things --global
npx skills add wondelai/skills/predictable-revenue --global
npx skills add wondelai/skills/made-to-stick --global
npx skills add wondelai/skills/drive-motivation --global
npx skills add wondelai/skills/hundred-million-offers --global
npx skills add wondelai/skills/obviously-awesome --global
npx skills add wondelai/skills/contagious --global
npx skills add wondelai/skills/one-page-marketing --global
npx skills add wondelai/skills/mom-test --global
npx skills add wondelai/skills/inspired-product --global
npx skills add wondelai/skills/lean-ux --global
npx skills add wondelai/skills/continuous-discovery --global
npx skills add wondelai/skills/microinteractions --global
npx skills add wondelai/skills/clean-code --global
npx skills add wondelai/skills/refactoring-patterns --global
npx skills add wondelai/skills/software-design-philosophy --global
npx skills add wondelai/skills/pragmatic-programmer --global
npx skills add wondelai/skills/domain-driven-design --global
npx skills add wondelai/skills/ddia-systems --global
npx skills add wondelai/skills/system-design --global
npx skills add wondelai/skills/clean-architecture --global
npx skills add wondelai/skills/release-it --global
npx skills add wondelai/skills/high-perf-browser --global
npx skills add wondelai/skills/37signals-way --global
npx skills add wondelai/skills/steve-jobs-design-review --global
npx skills add wondelai/skills/good-strategy-bad-strategy --global
npx skills add wondelai/skills/monetizing-innovation --global
npx skills add wondelai/skills/cold-start-problem --global
npx skills add wondelai/skills/working-with-legacy-code --global
npx skills add wondelai/skills/team-topologies --global
npx skills add wondelai/skills/high-output-management --global
npx skills add wondelai/skills/lean-analytics --global
npx skills add wondelai/skills/technical-documentation --global

# Metaskills — guided journeys that orchestrate the skills above
npx skills add wondelai/skills/create-business --global
npx skills add wondelai/skills/create-website --global
npx skills add wondelai/skills/create-app --global
npx skills add wondelai/skills/improve-business --global
npx skills add wondelai/skills/improve-website --global
npx skills add wondelai/skills/improve-app --global
npx skills add wondelai/skills/grow-business --global
npx skills add wondelai/skills/grow-website --global
npx skills add wondelai/skills/grow-app --global
npx skills add wondelai/skills/improve-code-quality --global
npx skills add wondelai/skills/remove-technical-debt --global
npx skills add wondelai/skills/design-code-architecture --global
npx skills add wondelai/skills/conversion-optimization --global
npx skills add wondelai/skills/architecture-optimization --global

Via OpenAI Codex

Codex adopted the same open SKILL.md standard, so every skill here works in Codex CLI too:

• Individual skills — the npx skills add wondelai/skills/<name> commands above target Codex as well (Codex is a supported agentskills.io agent).
• As Codex plugins — this repo ships a Codex plugin marketplace at .agents/plugins/marketplace.json with the same 10 collections. In a clone, Codex auto-discovers it (and the skills under .agents/skills/); manage installs from the /plugins menu in the Codex TUI. The Codex manifests are generated from .claude-plugin/marketplace.json (single source of truth) by scripts/generate-plugins.sh.

Via Agent Plugins (agent-plugins.org)

The same collections also ship in the open Agent Plugins format (spec v1.0.0), so any conforming client can install them:

• Collection plugins — each plugins/<collection>/ directory is a self-contained Agent Plugin: a root plugin.json manifest plus real copies of its skills under skills/ — the same 10 collections as the Claude marketplace.
• All-in-one bundle — plugins/wondelai-skills/ is a single Agent Plugin containing all 65 skills.
• Installing — the spec defines the package format; installation is client-specific. Clone this repo and point your client at a plugin directory (e.g. plugins/marketing-cro or plugins/wondelai-skills). The manifests are generated from .claude-plugin/marketplace.json (single source of truth) by scripts/generate-plugins.sh.

Available Skills

Skill	Description	Based On
jobs-to-be-done	JTBD framework for product innovation	Clayton Christensen's "Competing Against Luck"
cro-methodology	Conversion rate optimization methodology	Karl Blanks & Ben Jesson's "Making Websites Win"
refactoring-ui	Practical UI design system	Adam Wathan & Steve Schoger's "Refactoring UI"
ios-hig-design	Native iOS app design guidelines	Apple's Human Interface Guidelines
scorecard-marketing	Quiz/assessment funnel lead generation	Daniel Priestley's "Scorecard Marketing"
storybrand-messaging	Clear brand messaging using story structure	Donald Miller's "Building a StoryBrand"
hooked-ux	Habit-forming product design	Nir Eyal's "Hooked"
improve-retention	Behavior design for user retention using B=MAP	BJ Fogg's "Tiny Habits"
ux-heuristics	Usability evaluation and principles	Steve Krug's "Don't Make Me Think" & Jakob Nielsen's 10 Heuristics
web-typography	Web typography principles and implementation	Jason Santa Maria's "On Web Typography"
top-design	Award-winning 10/10 web design matching elite agencies	Techniques from Locomotive, Studio Freight, AREA 17, Awwwards winners
negotiation	Tactical negotiation framework for high-stakes conversations	Chris Voss's "Never Split the Difference"
influence-psychology	Persuasion science and ethical influence principles	Robert Cialdini's "Influence: The Psychology of Persuasion"
lean-startup	Build-Measure-Learn methodology for startups and new products	Eric Ries's "The Lean Startup"
design-sprint	5-day process for validating ideas through prototyping and testing	Jake Knapp's "Sprint"
crossing-the-chasm	Technology adoption lifecycle and go-to-market for tech products	Geoffrey Moore's "Crossing the Chasm"
blue-ocean-strategy	Create uncontested market space with value innovation	W. Chan Kim & Renée Mauborgne's "Blue Ocean Strategy"
traction-eos	Entrepreneurial Operating System for running a business	Gino Wickman's "Traction"
design-everyday-things	Foundational design principles: affordances, signifiers, feedback	Don Norman's "The Design of Everyday Things"
predictable-revenue	Outbound sales process and Cold Calling 2.0 methodology	Aaron Ross's "Predictable Revenue"
made-to-stick	SUCCESs framework for creating memorable messaging	Chip Heath & Dan Heath's "Made to Stick"
drive-motivation	Intrinsic motivation science: Autonomy, Mastery, Purpose	Daniel Pink's "Drive"
hundred-million-offers	Grand Slam Offer creation: Value Equation, pricing, bonuses, guarantees, scarcity	Alex Hormozi's "$100M Offers"
obviously-awesome	Product positioning: competitive alternatives, unique value, target customers, market category	April Dunford's "Obviously Awesome"
contagious	Word-of-mouth and virality using the STEPPS framework	Jonah Berger's "Contagious"
one-page-marketing	End-to-end marketing plan: 9-square grid from prospect to raving fan	Allan Dib's "The 1-Page Marketing Plan"
mom-test	Customer interview framework: talk about their life, not your idea	Rob Fitzpatrick's "The Mom Test"
inspired-product	Empowered product teams with discovery and delivery dual-track	Marty Cagan's "Inspired"
lean-ux	Hypothesis-driven UX design with rapid experiments	Jeff Gothelf's "Lean UX"
continuous-discovery	Weekly customer touchpoints using Opportunity Solution Trees	Teresa Torres's "Continuous Discovery Habits"
microinteractions	Design triggers, rules, feedback, loops and modes for interaction polish	Dan Saffer's "Microinteractions"
clean-code	Readable, maintainable code through naming, small functions, and clean error handling	Robert C. Martin's "Clean Code"
refactoring-patterns	Named refactoring transformations to improve code structure safely	Martin Fowler's "Refactoring"
software-design-philosophy	Managing complexity through deep modules and information hiding	John Ousterhout's "A Philosophy of Software Design"
pragmatic-programmer	Meta-principles: DRY, orthogonality, tracer bullets, design by contract	Andrew Hunt & David Thomas's "The Pragmatic Programmer"
domain-driven-design	Model software around business domains with bounded contexts and aggregates	Eric Evans's "Domain-Driven Design"
ddia-systems	Data system design: storage engines, replication, partitioning, consistency	Martin Kleppmann's "Designing Data-Intensive Applications"
system-design	Scalable distributed systems: load balancing, caching, database scaling	Alex Xu's "System Design Interview"
clean-architecture	The Dependency Rule: dependencies point inward from frameworks to entities	Robert C. Martin's "Clean Architecture"
release-it	Production-ready systems: circuit breakers, bulkheads, timeouts, retry logic	Michael Nygard's "Release It!"
high-perf-browser	Web performance: network protocols, resource loading, browser rendering	Ilya Grigorik's "High Performance Browser Networking"
37signals-way	Build less, shape work, ship in six-week cycles with small autonomous teams	Jason Fried & DHH's "Getting Real", "Rework" & Ryan Singer's "Shape Up"
steve-jobs-design-review	Jobs-style design reviews: ruthless simplicity, focus, demo culture, binary verdicts	Walter Isaacson's "Steve Jobs", Ken Segall's "Insanely Simple" & Ken Kocienda's "Creative Selection"
good-strategy-bad-strategy	Strategy kernels: diagnosis, guiding policy, coherent action — and bad-strategy detection	Richard Rumelt's "Good Strategy Bad Strategy"
monetizing-innovation	Price-before-product: willingness-to-pay research, packaging, monetization models	Madhavan Ramanujam & Georg Tacke's "Monetizing Innovation"
cold-start-problem	Network effects: atomic networks, the hard side, tipping points, escape velocity	Andrew Chen's "The Cold Start Problem"
working-with-legacy-code	Safely change untested code: seams, characterization tests, sprout/wrap, dependency breaking	Michael Feathers' "Working Effectively with Legacy Code"
team-topologies	Four team types, three interaction modes, Conway's law, team cognitive load	Matthew Skelton & Manuel Pais's "Team Topologies"
high-output-management	Managerial leverage, one-on-ones, OKRs, task-relevant maturity	Andrew S. Grove's "High Output Management"
[lean-analytics](https://skills.w

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